
Researchers in psychology and other social sciences have long been aware of the observer effect—a phenomenon that occurs when the subject of a study alters their behavior because they are aware of the observer’s presence. Researchers typically design their experiments to reduce or eliminate this effect to avoid skewing the results of the study. Beyond the realm of research, though, an understanding of the observer effect and its applications is valuable wherever people’s actions are being evaluated. [Read more…]







Image going for a vacation, but you don’t have a destination in mind, directions to the destination, or any funds allocated for the trip. What kind of vacation will you have? Chances are it won’t be a good one.




