In this episode, Michael discusses different aspects of product development, product launch, and post-launch where materials engineering will improve product success.

Developing and launching a product can be stressful there are many decisions, problems to overcome, and risks to mitigate. While we'd like the process to go smoothly and be able to calmly meet deadlines, this usually is not the case things we didn't consider pop up or things that shouldn't have been a problem become a problem.

Many of the decisions, problems, and risks are associated with the materials used in a product. After all, a product is ultimately an assembly of materials that have been shaped, manipulated, and modified. So, making the effort to engineer the materials will have an impact on product cost, performance, and reliability,
and on manufacturing throughput and quality.

Check this video and article to learn more about successful product development, launch, and improvement.