Many years ago people would complain about “cheap Japanese” products, but today few people would associate Japanese brands with poor quality.
The turn-around is widely attributed to Deming, and Taguchi, and Juran, and other evangelists who taught not only the tools and processes but also the long-term benefits that can be realized when a company adopts good practices and a culture of quality.
Today I hear people complaining about poor quality in Chinese-made parts and products, and there have been several widely-publicized incidents (see Aston-Martin and counterfeit parts).
Many customers have decided to move their production and seek part suppliers in other locations, including “re-shoring” to North America, in part because they’ve concluded that any cost savings due to cheaper labor are outweighed by the costs of poor quality.
It’s hard to say whether this will have a negative impact on the worldwide consumer perception of Chinese brands such as Lenovo, Haier, and others.
