
Bulletproof!
It is a very conscious decision to have reliability be a part of your products brand.
What conversations with marketing and the leadership have occurred for your next product development program?
Was there a conscious decision to place your product in a certain range of reliability?
Too many times it’s a discussion that happens as the product is reaching it’s Beta stage of development, “Let’s measure its reliability and see where it’s at and if we need to improve it”.
You can measure reliability that late in the game but you have little opportunity to change it. So what if it is far lower than the product target market expects?
What if it is far overbuilt and millions of dollars of cost savings were missed in this first generation of the design?
It happens this way more than not. [Read more…]