
I didn’t create this image but I thought it was an interesting idea. A consumer has captured a niche group of manufactures that are basing their brand on “service for life.” The forever outfit.
I saw this the same day that Tesla came out with their semi truck announcement. A few things that caught my attention from that announcement was how they emphasized reliability and low maintenance in their product profile. “The brake pads will last forever” and “The drivetrain has a 1 million mile warranty.”