
I want it now and I want it cheap! Oh – and I don’t want to do any work for it.
When it comes to information, entertainment, finding your way around and communications these days, we more or less literally have it all at our fingertips and available to us just about anywhere.
We can even order and pay for coffee to pick up on our way from the commuter train to the office – no lineups for delays. We can book hotels, airlines and rental cars at the touch of our fingers with apps that show us the cheapest options.
We live in a world where instant gratification is a reality in many aspects of our private lives.
Consumer electronics has transformed a great deal of business – basically, anything where there is a service or goods that a consumer might buy on their own, we can get it easily and immediately.
We’ve grown used to instant gratification in much [Read more…]