Product Design with Brainstorming, with Emily Haidemenos (A Chat with Cross Functional Experts)

Dianna Deeney interviews Emily Haidemenos about product design with brainstorming. She hosted a workshop at a conference about this topic, titled “Brainstorming: The Solution to Structured Problem Solving”.

This interview is part of our series, “A Chat with Cross Functional Experts”. Our focus is speaking with people that are typically part of a cross-functional team for new product development. We discuss their viewpoints and perspectives regarding new products, the values they bring to new product development, and how they’re involved and work with product design engineering teammates.

About Emily

Emily has a master’s degree in Design and Manufacturing Engineering from the University of Massachusetts Lowell.  After initially working as a Design Engineer, Emily left and moved into a New Product Development Quality Engineering position.  In this role, she worked with multiple cross-functional engineering teams to ensure the effectiveness of quality systems while earning her Six Sigma Black Belt certification.  Now as a Chief Engineer for next generation high voltage automotive products, she aims to grow and develop a team of technically competent individuals who realize their maximum potential.

Emily and Dianna talk about:

• some of the common pitfalls of brainstorming from a perspective of taking defensive action against those pitfalls.
• the basic steps of brainstorming, but then circle back to the planning phase. There’s a lot we can do in the planning phases, and Emily shares specifics about planning for brainstorming so we can get the most out of it. Including setting up those defenses.
• best practices for leading a brainstorming session. Emily shares the successes she’s had with it, and what her team thinks about it.

Listen to be inspired to either take on brainstorming or change-up how you’re doing your sessions!

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Ways to Gather Ideas with a Team

Sometimes we need to gather with our team and come up with some ideas, whether we’re looking for new product ideas, trying to discover possible solutions, or we need to improve a service.

Gathering a team to come up with ideas is common. What are some of the ways we approach this activity? We talk about systematic and structured methods and new approaches to brainstorming.

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The Spirits of Technical Writing Past, Present, and Future

As engineers, we need to write reports all the time.

Are ours getting returned by reviewers frequently?
Or are we not getting any feedback and are not sure when our report is ‘done’?

We explore the spirits of technical writing past, present, and future – they help us to write for ALL of our audiences. We explore how and why in the episode.

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The Gifts Others Bring

What are the gifts others bring to new product development?

It takes intentional actions and acknowledgement to understand how to bring design inputs into our designs from other people.

We consider project teams like a neighborhood and how this frame of mind can help our designs.

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Next Steps after Surprising Test Results

During product development, we’re consistently looking for ways to learn more about the product in order to make design decisions. Some of that comes from test.

What do we do when our test results are…surprising?

We talk about some next steps I typically take when tasked with surprises.

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Choose Reliability Goals for Modules

We have a reliability target for our system. But we’re not meeting it.

To avoid this scenario, what is something we can do in early development?

When we’re figuring out our concept, we can better learn about our options. We can work with Reliability Engineers to understand what we know, the risk in what we don’t know, and to prioritize reliability of the modules to be able to meet the reliability of our whole system.

We talk about using reliability allocation to help us choose reliability goals for modules of our product design. And we talk about its limitations.

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Start a System Architecture Diagram Early

New product development projects are really exciting at the start.

Even though we know very little about what the final product is going to look like, we can still use a quick graphical tool to help us direct our engineering attention.

We talk about ways to use a very simple System Architecture Diagram to help us get started and ways we can continue to iterate on it throughout development to help us communicate and make decisions.

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Why Yield Quality in the Front-End of Product Development

During the product development process, are there so many design prototypes but the team’s still not getting buy-in?

Are design concepts changing mid-development after it’s “too late” to change the design?

Are designs picked-apart only after they’re nearly done?

Late in development, are there many fires to fight with too many surprises at test?

Quality during Design is not about compliance activities. It’s about being proactive with our team in early development. And knowing how to have conversations that gets us what we need so we can engineer designs.

We explore why Quality can help us PRUNE the development process just by the nature of how it’s used.
And we highlight the 3 areas that we focus on in Quality during Design: risk-based decisions, quality and reliability engineering partnership, and the user’s process.

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Book Cast

Where do we sometimes need to look for inspiration?  Books!

We talk about 11 books in 5 different topics that are useful for different perspectives on engineering and design topics.

And I tell you what I’m most looking forward to reading next.

What book recommendations do you have for me? Please add them to the comments, below.

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Engineering in the Color Economy

What is engineering in the color economy?

We explore facets of sustainable economic models: Green, Blue, Yellow, and Orange.

Where do you fit in now? Where would you like to be? And how can you make design choices within each (or all!) of these color economies?

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