We like to think we make decisions based on information. We don’t. We make decisions based on emotions. And the most important emotion we rely upon for decision-making is confidence. We can be provided all the information in the world, but if we can’t understand it, trust it or believe it, we look for confidence in other ways. Often to disastrous outcomes.
The number of ‘well-funded’ production efforts full of ‘very smart people’ that routinely generate expensive but unreliable products is sadly, very high. And it all comes down to the wrong types of confidence that well-paid decision-makers chase.
