
My first task at Apple Computer was to recommend the warranty duration for the Apple II computer. Apple didn’t have a warranty! So, I looked at competitors’ warranties and recommended the same, one year. I wish I had known Apple’s computers’ and service parts’ reliabilities before that recommendation; I would have used actuarial forecasts of warranty returns to compare alternative warranties. Apple’s hardware warranty is still one year. Is that equitable to Apple, its customers, and society?
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