
The McNemar test is a nonparametric statistical test to compare dichotomous (unique) results of paired data.
If you are comparing survey results (favorable/unfavorable) for a group of potential customers given two ad campaigns, or evaluating the performance of two vendors in a set of prototype units, or determining if a maintenance procedure is effective for a set of equipment, this test permits the detection of changes.
The McNemar test is similar to the χ2 test. The McNemar only works with a two by two table, where the χ2 test works with larger tables. The χ2 test is checking for independence, while the McNemar test is looking for consistency in results.
Let’s examine an example where a group of people are surveyed about a prototype design, before and after a presentation. [Read more…]













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